Since the beginning of time, there has been conversation between people that is documented and that which is not. For example, a 1-to-1 conversation over coffee is not normally documented. One party has little to no interest in playing back or referencing this conversation, even if in some cases there may be some utility in this. The vast majority of daily interactions go undocumented, mostly because not every conversation is worth documenting.
THE BLOG
05
Dec
Dec
Thu, Jul 25, 2013 @ 12:20 PM
Content marketing has become all the rage in the past few years with a brands now racing to bombard their audiences with an increasing amount of content. As the idea of valuable content and social media converge, it has brought forward a new term, ‘social content.’ This term is one that Tent Social has been built around and what we strive to create on a daily basis with our clients. Social content is content that is not one-sided, like traditional advertising of the old days, rather it is content that has a conversation componenet to it, can be discussed and shared.
27
Jun
Jun
Thu, Jun 27, 2013 @ 01:40 PM
I hate websites that use pop-ups. Period. Recently, I have been particularly bothered by blogs that have pop-ups for email subscription. I have been holding back on writing this article for several months because the organizations that I will mention are amongst those that I respect the most and spend the most time with. I will also note that I adore the content that these organizations provide and I interact with it on an almost daily basis.
25
Jun
Jun
Tue, Jun 25, 2013 @ 07:29 PM
Writing has never been easy, whether it was writing a story with crayons as child, writing essays in school or writing articles as a journalist. With the proliferation of media, there are now so many different platforms to write (and create social content) on, each with their own unique quirks. Writing was already hard enough, but now you need to remember what type of writing works better on different platforms.
20
Jun
Jun
Thu, Jun 20, 2013 @ 06:00 AM
The term “content is king” has been around for a long time now, but it hasn’t been until the last few years that content marketing has gained serious credibility and clout in the marketing world. Exceptional content creation is no longer an option for brands looking to grow, it is a requirement. If brands don’t find value that they can bring to their audience outside of the intrinsic benefit that the audience pays for, they will not be able to sustain growth.
Continue Reading..
30
May
May
Thu, May 30, 2013 @ 04:37 PM
Historically, TV ads have been a very effective way to reach a very large audience in a short period of time, albeit at a wildy expensive price tag. For many brands this has been very successful, with the right type of ad and insight. One of the biggest problems in the digital age has been that brands spend a monumental amount of money on these ads, but there is no real opportunity for two-way, live interaction with this content or any ongoing conversation.
20
May
May
Mon, May 20, 2013 @ 02:32 PM
Google recently launched a very interesting little tool that shows the role that different online marketing channels play in the purchase journey (from ‘assisting’ to ‘last interaction’). If you’ve read any of my previous blogs, you’ll know that I am pretty obsessed with the online customer journey (See From Stranget to Lover: How to Do Digital Marketing in 2013).
02
May
May
Thu, May 02, 2013 @ 09:20 PM
With the constant addition of new online platforms, it can sometimes seem impossible to keep up with the latest trend in online marketing. It doesn’t help that there seems to be countless ways to describe online marketing, including search engine marketing, social media marketing, inbound marketing, content marketing, realtime marketing and our favourite term at Tent Social, social content marketing.
Experience
-Classically trained CPG brand marketer with a solid track record of accelerating brands online. Brands & organizations include, Johnson & Johnson, GlaxoSmithKline, TELUS, Trump International Hotel & Tower, Trov, Oxford Properties Group, Tylenol, Nicorette, Ribena and more.
Vision
-Endlessly motivated to revolutionize marketing using mind-blowing social content that tells stories people love.
-Dedicated to cubicle and commute reform towards a new age of global workplace collaboration.